3 Ways to Power Your Startup

By Sarah Nord

I’ve spent most of my career in the tech startup world as a writer, consultant and Jane-of-all-trades. Life in Startuptopia (as I like to call it) is both thrilling and terrifying. It is fast-paced, ever-evolving and not for the faint of heart. In a startup, every single employee matters. There’s ample opportunity to shine but also nowhere to hide when things get squirrely.

One of the biggest obstacles startups face is keeping their team in sync as the business grows. In the early days, it’s easy to converse across the room and work collaboratively around the card table. But as the employee count balloons, people spend more time out of the office with clients and teams become more distributed, holding the business together becomes insanely difficult.

Where is that client contract?
When was the last time we followed up with these prospects?
What’s the likelihood we’ll close this sale?
What’s happening with this project?
Where are we tracking results? ARE we tracking results?

For many growing startups, these questions are the stuff of nightmares. Information is trapped on employee computers, Google Drive folders and yes, even the old-fashioned file cabinet. There’s no clear, consistent view of the business, and everyone feels nervous.

There are software tools to solve these problems—an endless array of CRM systems and project management apps. But piecing these tools together and making them fit the unique needs of the business is never as easy as it should be.

Onspring understands these challenges first-hand. Our founders started the company back in 2010 to empower business people to manage their own processes, information and reporting needs. Over the last five years, Onspring has built a fast, flexible, scalable platform our clients use to manage an array of business processes, from legal service requests and vendor due diligence to risk assessments and internal audit.

Along the way, we’ve used our product to run our own business. Sales, marketing, support, product management, development, HR—all these functions run on the Onspring platform. This “dogfooding” mentality has allowed us to experience our product through the lens of a customer, to test and stretch the capabilities of our platform, and to make incremental improvements that help us run our business smarter and serve our clients better.

Onspring offers a Team Edition of our software that bundles three core capabilities we’ve developed for our own company, making them available to other growing businesses. Here are three ways you can use Onspring to power your own budding enterprise:

Client Relationship Management (CRM)

Onspring centralizes your client and prospect data in one user-friendly web interface. You can track leads, opportunities, sales, contracts and renewals, using automated reminders to ensure that nothing falls through the cracks. You can also instantly report on sales and client relationships from any angle so you know exactly where you stand.

Project Management

Our project management tools are interconnected with the CRM so you can manage product and service delivery to your clients after the sale. You can also track internal projects in Onspring, tying those initiatives to responsible and impacted team members.

Task Tracking

Onspring delivers personalized work queues (“My Tasks”), calendar reports and reminders so individual team members know exactly what needs their attention. Tasks are tied to projects and clients so you can easily report on the current state of your business.

Onspring’s Team Edition is designed for companies with 40 or fewer users, but the value of the platform doesn’t stop when you grow beyond that number. The beauty of Onspring is that it evolves, grows and improves just as you do. No matter how fast your startup takes off, Onspring can easily keep pace.

Want to learn more? Explore our Team Edition and sign up for a free 30-day trial.

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