At Onspring, we “eat our own dog food.” We run almost every business function through our own platform, including product management, marketing, QA and customer support. By using our own product daily and approaching it through the lens of a client, we have a great opportunity to develop new ideas and consider improvements to the user experience. Just like our clients, we encounter plenty of opportunities to enhance a process or automate a function through the Onspring platform.
It became apparent that the end-to-end process could be improved by integrating email communication directly into Onspring. This would enable the client to more closely monitor customer relationships and ensure that nothing falls through the cracks. Our team quickly went to work to design an intuitive connector that captures email and relates it to contact data already stored in the system.