Such was the case with a customer that recently expanded their use of Onspring into their marketing department.
Interactions between marketing and other groups within the organization were mostly limited to email communications over some period of time that eventually resulted in a polished PDF in the email inbox or a slick brochure shipped to the office. But between emails, there was a lot of mystery about what was going on “behind the curtain.”
Metaphorically speaking, those outside the marketing department may have viewed the process something like this:
Ask the Wizard → the Wizard makes magic happen → the requester gets a heart, brain, courage, postcard, report, presentation, or whatever else he or she needs.
But in reality, the client’s process to produce and deliver marketing materials involved many participants, management sign-offs, legal and compliance reviews, etc.
Without a centralized tool for capturing and processing marketing requests, communicating status, and delivering the final product, the mystery of the marketing work queue became a source of frustration for inter-departmental team members. After all, it’s only a few seconds to send an email, right? Why can’t you work me in? Can you tell me where my project is? The constant stream of requests was also contributing to mounting frustration for the marketing team as they tried to balance their daily production activities.
Onspring was already working with this customer to solve challenges in other areas, so it was an easy transition to meet with marketing leadership to start this new project. No new users or licensing changes were required since they already use Onspring enterprise-wide for other processes.